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I selected the baby images and worked with an illustrator to do the watercolor artwork of the butterfly and nest. I also did the final design with 2 different color options for possible brand colors. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262046178-KX3PUSGF4Y6K2Y2FXUZF/Makena_DrawnImageConcept_1.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262049288-FBIP5Q8H499DO7IKEA8R/Makena_Fabric_1.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262050504-G1GI3USQSZIF6OAT01J9/Makena_Fabric_2.png Collateral - MAKENA—butterfly and snail concept This was my concept that I was able to bring it to life. We did a photoshoot with an amazing baby photographer with sleeping babies on set. I worked ahead of the shoot with a stylist that did all the sewing to make these adorable sleeping babies a butterfly and snail. I also did the final designs. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1503004191783-9C7NH2XW97YXJBXXDA74/Makena_EWCfeet.png Collateral - MAKENA—final campaign rebrand This is where we ended up with the brand after testing. The original layout was done by another art director and when the final look was choosen... we did a photo shoot to get the baby feet just perfect to make the V in eVery. EVERY WEEK COUNTS. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1669994356678-GIBRO2YOWYWZX12LDQ9H/LensPlaneConcept.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1496423428685-1ZA90U06C2703H1RKZ0D/Tremzi_Concepts_v086.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1496423447869-T07WYFE82DE1MZF71JJY/484_45488_Boost_AZ_Changes3.jpg Collateral - AstraZeneca—ad concepts These 2 concepts were handed to me and I sourced 3D illustrators to work with and art directed them and worked up the layouts. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1669994354423-2HXAW7IY3BBXOTQQYPS0/FC2_Concept_1.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1669994362574-NNVR9ZHYLHLYP7B0WOOW/FC2_Concept_2.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1669994505957-OJNIK8KLVXKSO3GMHXZ1/Needlefobia.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1669994531295-ZGKKVPSX0TFKQ1AFZ0F8/APO_ConventionPanels.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1669994497316-MACNSR53XHBV9AT3Z3O0/APO_WheelDM.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1669994520600-WFRWIHQS78POB2AIX937/OE_Guide.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1430580463316-P9XTO6527J83MFFVJFEF/image-asset.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1430580422306-GAYYKOBQ47BO1O41C7KR/image-asset.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411332355124-BH0WI44DJVK0Y8YZB7SV/Unbranded_Poster.png Collateral - UNBRANDED— disease state awareness for preterm birth I created these This Patient education brochure and Poster with a totally different look and feel than the Makena branding. It was used to show disease state awareness in office. I did a photoshoot of the babies and worked closely with an illustrator to create a infographic style across the 2 pieces. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1676903375797-KKDFXNJNDNZRAFVMW2PP/Screen+Shot+2023-02-20+at+8.28.38+AM.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1676903378421-BMH32OK8DIFYK8MEKCGQ/ProstateAE.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1676903379374-HT728QO6311H7Y44UA9H/rOC_PatientBroch_.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1676903380161-3BG1IOGZ0PTIMTDZWVOR/rOC_TakeHome.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1676903385943-6FWFH7RPIYNLPCNJ00MY/SYS.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262043626-9L48J94YAFL4FXD7C5ZF/AbottAd_1.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262043191-DRJNKAGY8RQ1SZJ8IF7A/AbottAd_2.png Collateral - ABBOTT— ad concept This was an ad concept I came up with for a new product from Abbott. I did the art direction and layout. The barbed wire and cotton bras were built and photographed and the image of the woman was stock photography that we altered by colorizing with the branding colors. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262052402-V8BA5I9TDN7E4W9EA462/RetuxinSA_Cover.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262051510-GWKD0J4UHH3EQQ77LSCG/Repliva_2.png Collateral - REPLIVA—anemia disease state poster I worked with a medical illustrator to create this disease state awareness poster for in office use. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1707318972317-WTPXOXJXUW3N4IRAPUI3/Screenshot+2024-02-07+at+9.13.04+AM.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1676903374842-SST1TP7O15OLZHT3IIV3/Screen+Shot+2023-02-17+at+10.58.54+AM.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1676903375129-LL8NLJMF97HTB9PK2UML/Screen+Shot+2023-02-17+at+10.58.37+AM.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1447870521017-H4EXINJG4L2MEL4IXNTJ/image-asset.jpeg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262050734-JF5B334P7HZNFKT0DNWO/Repliva_1.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262053847-TQV8YSXSAU7LZRTDIW8F/WSD_DM_1.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411332369869-YPRP4PJA2RQUDAZGN86A/Makena_PKG.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262045134-CG5ZMY99MZWUPCWBOFO4/Benicar_kit_1.png Collateral - BENICAR—bp kit This was a rough creation of a blood pressure kit and its contents that patients would get when they were prescribed BENICAR for the first time. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1413680842112-076IJ80T3USAP13OLJ8T/MakFound_LR.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1669994521411-7ZW8D9CHG1JJN1DI122Y/TT_BC.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1555622103716-0F9APMW5ITP52FK87OGN/Foresight_Letterhead_BC_Notecard.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262051437-FYOCYGJDR2LTLOR7L4RW/NFLad_2.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411262050159-BQFJO1JJZ5GUTJF9B01L/NFLad_1.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1413726221970-U031MKKXCRCKIY4VRNL3/JifBro_LR.png Collateral - JIF—sales aid I created this sales aid with my CD. I art directed the 3D honeycomb artwork and lid pie charts. I did a photoshoot of the Jars and the honey dripping down a piece of plexi to create a lenticular of honey dripping into the jars and the background glowing brighter as it hits the peanut butter. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1413645331709-UMR35ZKK526HH4U8M3FN/CatSA_LR.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411783164485-B5EVNFOA8YCTB6AL8LYT/CatInTheHat_Smuckers.png Collateral - SMUCKERS—promotions These Cat and the Hat promotions were created to work nicely with Smuckers branding and still keep the Cat and the Hat feel. A sales aid, coupon flyer, jar tag, clip watch hanging tag were some of the items created for this promotion. https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1413645331608-271C05OXA1QAU98N7ZL2/BeverCreek_LR.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1413676586429-MD9V4AMR2JO3PA2DPGV3/Milk_ShakeStuffUp_LR.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1413645334434-LYAHHS1RVJLLBH56WOB0/MilkFueledToFinish_LR.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1413651786278-52O0KZM8H1BN5LDVVOUI/Spidy_LR.jpg Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1411783167263-5LUGRTV42SWP62HXK6BA/VacaForLife.png Collateral https://images.squarespace-cdn.com/content/v1/541db787e4b0be37af63d689/1540601291667-NWD7BR6YUVX94S44Z4JN/PeraSealSummerParty_ARTcollage.jpg Collateral 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